Daiva Friedmann is a poet and copywriter. Daiva's passion for writing started at a young age. At just 16, she was writing on-the-spot poems for strangers on a Copenhagen street corner with her typewriter. While writing on-the-spot poems, she was scouted and was hired as the youngest-ever copywriter at global advertising agency Advance. Daiva spent a year working on the agency’s LEGO account before leaving to continue building Poem Lady. Poem Lady has written over 2000 poems for both individuals and some of the world's biggest brands.